Project Description

featured project :

The Puppini Sisters ‘The High Life’

Client:The Puppini Sisters
Business:Entertainers, Music Band
Services:Concept and Creative Direction
 Branding & Packaging
 Photography and Art Direction
 Styling, Hair & Make-Up
 B2C & Social Media Marketing

The Puppini Sisters are successful vocal close harmony swing group signed to Universal Classics and Jazz and Verve Records.

HUNCH has worked with the Puppini Sisters on numerous projects and were approached again to create the visual concept and packaging for their recent album launch and tour entitled ‘The High Life’

HUNCH conceptualised and delivered a B2C marketing campaign focused on a tongue-in-cheek 50’s themed ironic pun whereupon the packaging for the album focuses on the ‘The High Life’ being nothing more than a washing powder, rather than an actuality. With a continuation of packaging and design on a second double album remix depicting a more literal interpretation of the album title.

branding, photography & packaging


Project Details