Pia Hallstrom is a noted jewellery designer has also won several prestigious American fashion industry’awards, including the Perry Ellis Design Award by Marc Jacobs and has also been a finalist for the Hermes Design Award.

HUNCH was approached to design and develop an e-commerce site for the Hallstrom collection.  The emphasis for mood and direction of the site was designed around the inspiration of  illustrated images of forests and fauna from Sweden, the birthplace of Hallstrom.

HUNCH delivered a highly visual illustrated online platform that balanced usability, accessibility and provided a unique visual interaction with the product.