IOB is an e-commerce business that buys, sells and sources antique and contemporary art and antiques, namely ‘Items of Beauty’.

HUNCH was approached and consulted from the business conception to advise on the creative direction of the business including product selection, photography, logo and website design, online marketing including SEO and printed collateral for a high profile exhibition in London.

HUNCH delivered a unique highly visual online platform that balanced usability, accessibility, and provided pleasure in the interaction with the product; high end photography and a logo and identity derived from two different core directions of the business, classic with contemporary.