Graphic Detail is a contemporary men’s fashion retail store and e-commerce business based in London’s Soho.

HUNCH was approached to re brand, design and develop an e-commerce platform, in store interior design including window display and in store and online digital content.  One of the challenges was to incorporate the two sides of the business, contemporary men’s fashion and accessories with adult fetish wear and content under one label.

HUNCH delivered a clean consistent business image that reflected the fashion products and brands sold, including Calvin Klein, Diesel, Dolce & Gabbana, Hummel, Nike and Superdry.  And created an identity that updated the preconceived perceptions of adult content stores.