Dolce & Gabbana Family Campaign

THE FAMILY HAS NEITHER PREJUDICES NOR RESENTMENTS

Domenico Dolce and Stefano Gabbana dedicate a special project to the family. This important value has been center stage in the Dolce&Gabbana world and immortalized in many advertising campaigns.

Using the potential of new digital platforms, #DGFAMILY was created to celebrate the family in a unconventional way, creating a global digital album which crosses Italian borders with photographic contributions from all over the world. The pictures can portray family in all its different forms, including today’s and yesterday’s generations – from the 1900s until today – but must resemble the family concept in the brand’s recent advertisement campaigns in terms of attitude, poses and ambiance.