Kiryl and Art are both from Belarus, but they founded the company Kino-mo in England where they came for PhD programs in biomedical engineering and political economy, respectively. The product is supposed to shake up the out-of-home ads industry by providing brands with an efficient attention-grabbing and action-encouraging tool.
Still in commercial development, in principle, the 3D display is a propeller-looking unit with a patented combination of chips, magnets, and LEDs. When the blades rotate, they create an illusion of content hovering around in the air, visually similar to holography. It took 1.5 years to assemble the first prototype of the display.
Currently Kino-mo team is composed of Kiryl and Art themselves and lead engineer Dmitry Malinovsky who works remotely from Belarus and marketing director Stevie Spring.
One other aspect we like here at HUNCH is it would be an asset to road safety. An exciting prospect.